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Book Marketing Services in the UK

Publishing your book is one thing. Making sure people actually find it is another. Most authors put everything into writing and publishing, then discover that without a proper marketing strategy, even a well-written, professionally produced book can sit unnoticed. That’s not a reflection of the book, it’s what happens when distribution isn’t backed by visibility.
At UK Publishing House, our book marketing services are built to change that. We work with authors across fiction, non-fiction, memoirs, self-help, business, children’s books, and academic titles, putting together marketing strategies that are specific to your book, your genre, and the readers you’re trying to reach. Launch planning, author branding, Amazon marketing, social media, PR, eBook promotion, email marketing, paid advertising, we handle the full picture, or the parts of it your book needs most.
Promote My Book!

Recognized by Leading Platforms and Influencers in Publishing and Business:

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Why Book Marketing Needs to Be as Deliberate as the Writing

There’s a version of book marketing that’s just posting on Instagram a few times around your launch date and hoping for the best. It occasionally works. Mostly it doesn’t. What actually moves books is a coordinated strategy that starts before publication, covers multiple channels, and stays consistent well after launch day.
Most authors aren’t marketers, and they shouldn’t have to be. Understanding Amazon’s algorithm, knowing how to run a paid advertising campaign that doesn’t burn through the budget without results, and building an author brand that actually resonates with readers, are skills that take years to develop. Our book marketing agency exists so you don’t have to learn them from scratch while also trying to write your next book.
We build every marketing plan around the book in front of us. A literary fiction debut needs a different approach to a business book written for UK entrepreneurs. A children’s title markets differently to a self-help guide. Genre, audience, platform, and timing all affect what the right strategy looks like, and we take all of it into account before recommending anything.
  • Full-service book marketing across all genres and formats
  • Strategies built around your specific book and audience, not generic templates
  • Amazon marketing, social media, PR, paid advertising, email, and more

Our Portfolio

Peaceful Puzzles

In a world that moves faster than ever, taking time to pause and engage in mindful activities is more than a luxury it is a necessity.
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remAIn relevant®: Where Has My Cheese Gone?

In a world where artificial intelligence is rewriting the rules of work, leadership and human relevance, standing still is no longer an option.
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Mystery of Days, Times, and Seasons

Mystery of Days, Times, and Seasons explores the divine structure of time through the lens of Scripture. Dominic Bayor guides readers into a deeper understanding of God’s timing, revealing how every day, season, and moment carries spiritual significance.
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I Shine: How to impact your world God’s way Kindle Edition

I Shine: How to Impact Your World God’s Way is a field guide for believers who refuse to dim their faith. Born from prayer, Scripture, and real conversations with young people, this book reveals how God transforms ordinary lives into radiant witnesses.
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Another Feg

Another Feg is a powerful and gritty memoir by Jim Green MBA, chronicling his journey from the impoverished streets of Ferguslie Park in post-war Scotland to a life that spans continents, crises, and comebacks.
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Homeless of Entrepreneurship: Navigating Adversity and Redefining Success

Homeless of Entrepreneurship by AKS Iceberg is a profound socio-economic reflection on resilience, innovation, and the hidden power within human adversity.
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Being Me Is My Superpower

Being Me is My Superpower is a heartwarming and empowering journey that encourages young readers to embrace who they truly are, believe in their dreams, and see the incredible potential within themselves.
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Understanding The Inner Workings of Nigeria Legislature and Ecowas Parliament

This book aims to introduce in its most basic form the innnerworkings of the Nigeria legislature and ECOWAS parliament for easy undersatnding and appreciation.
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Say Yes

In The Science of a Corporate Athlete, international performance strategist Sheena L.C.
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The Old Ways of Witches And Black Magic

In the misty moors of Cornwall, ancient powers still linger. When healer Alice moves into a charming cottage, she soon discovers something sinister hiding in its shadows.
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The Cafe On The Corner

Coming Soon
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Heart Break Farm

Coming Soon
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Art & Poetry

Coming Soon
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The Wrong Man

Coming Soon
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Ragnarok

Coming Soon
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Caledonia

Coming Soon
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Flame Into Dust

Coming Soon
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Jack Rabbit Warren

Coming soon
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Our Book Marketing Service

Amazon Book Marketing

Amazon is where most book sales happen, and most authors underutilise it. Getting your listing right, the title, subtitle, description, categories, and keywords, makes a significant difference to how discoverable your book is organically. We optimise your Amazon listing properly and, where relevant, run targeted Amazon advertising campaigns to put your book in front of readers who are already looking for something like it.

Social Media Marketing

Social media works for books when it’s done with a clear sense of who the audience is and what kind of content they actually engage with. We manage social media marketing for authors across the platforms that make sense for their genre and readership, building consistent content that grows visibility over time rather than spiking once and disappearing.

Book PR and Publicity

Getting your book covered, by bloggers, reviewers, journalists, podcasts, and media outlets relevant to your genre, builds credibility that paid advertising can’t replicate. Our book publicity services identify the right opportunities for your title and handle the outreach, so your book gets in front of people who can put it in front of their audiences.

eBook Promotion

eBook promotion works differently to print. Pricing strategies, promotional platforms, and timing all play a role in how well an eBook performs. We run eBook promotion campaigns across relevant platforms, using discount windows, featured listings, and targeted outreach to drive downloads and reviews that improve long-term visibility.

Email Marketing

An email list is one of the most direct ways to reach readers who already want to hear from you. We help authors build and manage email marketing that actually gets opened, from setting up the right infrastructure to writing newsletters and campaign sequences that keep your readership engaged between books.

Paid Advertising

When organic reach isn’t enough, paid advertising fills the gap. We run paid campaigns across Amazon Ads and Facebook, targeting readers by genre, interest, and reading behaviour. Every campaign is set up with a clear objective and monitored properly, so budget goes where it’s actually producing results.

Top Categories

Fiction

Autobiographies

Children’s Books

Non-Fiction Academic

Business

Self-Help

Testimonials

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    • Thomas H.

    Their staff were punctual, courteous, and genuinely concerned. I am proud of my book, and that is due to them.

    A

    • Amna R.

    Collaborating with Sara Kale was a highlight; her editing skills guided the book into what it is today, something special indeed. Holding My 1st Book of Seven Continents in my hand, as I had envisioned (if not better) was a dream come true.

    A

    • Amira K

    Working with UK Publishing House on Eat the Rainbow Foods was a joy from start to finish. They guided me through the process of refining recipe ideas and images with creativity and accuracy. Even better, they fostered my voice and made the experience intimate. Seeing the completed book shine so brightly in print is something I’ll always hold close.

    Z

    • Zara A.

    Truly a magical publishing experience.

    D

    • Dr. Helena S.

    Making the final printed copy feel both authentic and beautifully presented.

    V

    • Venezia M.

    Seeing 100 Tattoos in print (and so beautifully designed!) made me feel like I’d done something that would genuinely stick with readers.

    E

    • Evenline J.

    I’m thrilled seeing my work spark wonder in young readers, and I still can’t stop grinning every time I look at the illustrations!

    B

    • Barry H.

    Publishing The Berlin Conference with UK Publishing House was a meaningful experience. They handled the historical content with care, helping me present it in a way that’s honest, educational, and age-appropriate. The final result was exactly what I’d hoped for: a children’s book with heart and purpose.

    M

    • Mia L.

    I didn’t just publish a book; I created a keepsake.

    V

    • Venezia Miller.

    Seeing my book, in print, alive with culture, kindness, and curiosity, felt like gifting children a passport to understanding. UK Publishing House didn’t just publish my book; they helped spark empathy and wonder in the next generation.

    How Much Does Book Marketing Cost in the UK?

    Book marketing costs vary depending on which services your book needs, how long the campaign runs, and what the budget for paid advertising looks like. A launch planning and Amazon optimisation package is a different investment to a full campaign covering PR, social media, email, and paid advertising across multiple platforms. There’s no single answer that fits every project.
    What we don’t do is recommend services your book doesn’t need or build campaigns around a budget that won’t produce results. After an initial conversation about your book, your goals, and where you are in the publishing process, we’ll give you a clear picture of what a realistic marketing strategy looks like and what it’ll cost.
    If you’re not sure where to start or what your book actually needs, that’s exactly what the consultation is for.
    Get Your Free Consultation

    Your Book Deserves to Be Found. Professional Marketing. 100% Satisfaction Guaranteed.

    Polish My Manuscript!

    Other Services We Offer

    Book Editing Services

    We provide developmental editing, line editing, copy editing, and proofreading across all genres. Our editors improve structure, language, and accuracy while keeping your voice intact throughout.

    Book Cover Design

    Our designers create genre-appropriate covers for print and digital formats across fiction, non-fiction, academic titles, and children’s books. Built to work as a thumbnail and on a shelf.

    Book Formatting

    We format for paperback, hardback, and eBook, ensuring your layout meets every platform’s technical requirements before submission.

    Ghostwriting Services

    If you have the idea but not the time or the words, our ghostwriters work with you across fiction, non-fiction, memoirs, business books, children’s stories, and more to turn your vision into a finished manuscript.

    Book Marketing

    From launch strategy and author branding to digital campaigns and reader outreach, we help you build visibility and reach the right audience after publication.

    Book Publishing

    Is the destination, but there are several stages that get you there. UK Publishing House supports authors across every part of the journey.

    Frequently Asked Questions

    1: How much does book marketing cost?
    It depends on what your book needs and what you’re trying to achieve. A focused Amazon optimisation and launch planning package sits at a different price point to a full campaign covering PR, social media management, email marketing, and paid advertising. Costs also vary based on how long the campaign runs and what the advertising budget looks like. We don’t apply a standard rate to every project because no two books or budgets are the same. Get in touch and we’ll give you an honest breakdown based on your specific book and goals.
    Q2: What is the best site to sell books in the UK?
    Amazon is the dominant platform for book sales in the UK, and for most authors it’s where the majority of sales will come from. That said, limiting your book to one retailer isn’t the right approach for every title. IngramSpark gives you access to a much wider network of bookshops and libraries. Barnes & Noble, Google Play Books, and other platforms reach readers who don’t buy through Amazon. The right combination depends on your genre, format, and who your readers are, something we work through as part of our publishing and marketing process.
    Q3: How do I get rid of a large amount of books?
    If you’re looking to clear a large collection, there are several routes worth considering. Charity shops, particularly Oxfam Books, will take donations and sell them on. Local libraries sometimes accept donations, though they’re selective. Second-hand bookshops will often buy collections outright, though they’ll be selective about what they take. Online platforms like eBay, Vinted, and AbeBooks let you sell individually at better prices, though it takes more time. If speed matters more than return, a house clearance service or a bulk book buyer will take the lot, though usually at a low rate per book.
    Q4: Is it worth trying to sell old books?
    It depends entirely on what you have. First editions, signed copies, out-of-print titles, and books in genuinely good condition can sell for decent money through the right channels, AbeBooks, eBay, or specialist dealers. Common paperbacks in average condition rarely fetch more than a pound or two each, and the time spent listing and posting them often outweighs the return. The honest answer is to check what similar copies are actually selling for online before deciding whether it’s worth the effort. If you have a collection and aren’t sure what’s in it, a second-hand bookshop or a specialist dealer can give you a rough sense of what’s worth keeping aside.
    Q5: When might it not be worth the effort?
    If the books are heavily worn, water damaged, or have significant markings throughout, they’re unlikely to sell for anything meaningful online or in a shop. Mass market paperbacks, the kind printed in huge quantities, rarely have resale value unless they’re in perfect condition or particularly old. If you’ve already checked and the going rate is under 50p per book, the time spent packaging and posting individually will likely cost you more than you make. In that case, donating or recycling is the more practical route.
    Q6: Where can I give my old books and get money?
    The most straightforward options are second-hand bookshops, which sometimes buy collections outright, and online platforms like eBay, AbeBooks, or Vinted where you can sell directly to buyers. Music Magpie and World of Books both offer instant quotes for books by ISBN, you scan the barcode, they give you a price, and you post the lot in one go. It won’t make you rich, but it’s quick. Charity shops won’t pay you, but if the books are going anyway, it’s at least a useful outcome. For anything potentially valuable, older books, first editions, or complete sets, it’s worth getting a proper appraisal before selling.

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